martes, 24 de enero de 2023

Aftermath of 2 Failed Course Launches 🤦‍♂️

We often think building courses is the ultimate passive income play.

But the reality is that selling a course is neither easy nor passive.

I only made about $1500 from two courses I built in the last 6 months.

Considering I spent 3 months on the first course, and 2 weeks on the second, I probably won’t break-even on either course for a long time.

I also have a sales conversion rate of 1.5%.

That means for every 100 people who land on my course pages, I can expect to make 1.5 sales.

Driving 100 people to a course page is actually very difficult, as it requires somewhere between 50k-100k post impressions to get there.

While attainable for people with a mid-5 figure audience, I’d have to post an insane amount to get that many post impressions to make a sale.

I thought with

  • 13k followers on Medium
  • 12.3k on LinkedIn
  • 2.7k on Twitter
  • 2.7k on my Substack

that that would be enough to make sales.

But I have a feeling this is still too small of an audience to really make a dent.

If you have any questions on launching a course, I'll answer them below :)



Submitted January 24, 2023 at 02:36PM by k2h66p26 https://ift.tt/37De2bm

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