the last two years we experienced a rapid decline in the number of students enrolling in our school... Turns out, the board 'forgot' to use the communications and PR department, they spent two years working at home but kinda sorta forgot that our core business is teaching children...
So at the moment we are trying our hardest to lure children to at least come and take a look at our school, come to our 'open days'...
A huge competitor in our area with around three times as many teachers, has all these novel ways to attract potential kids. One of these ways is a flashy website (and we have begged PR and communications to start doing their job!) but yesterday we spotted a QR code. After scanning this, parents are redirected to... Guestplan, a website primarily intended for restaurants to make an appointment. The school uses it to offer parents 'on the spot' guided tours.
It is ideas like this that might help getting parents into school.
Do you have novel ways of attracting parents to visit your school and present your school to them?
Submitted November 19, 2021 at 01:59AM by RotterdamRules https://ift.tt/3CtZZKV
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