Thesis on B2B Branding - too general?

Hey!

I have to choose a Bachelor Thesis topic. We were recommended to only make use of secondary research and no empirical part as it is not required. In the beginning i wanted to write about B2B branding in general but the professor told me that this will notable accepted as it is too general. My research questions were something like what is the difference between B2B and B2C branding or what are the challenges of using social media for branding in B2B. I was told that this are not research question lol.

So now my plan is to write about digital branding in the B2B logistics industry. Do you think that research questions like which classical b2c social media branding strategies can be transferred to the B2b logistics industry or which are the most relevant channels for B2B marketers?

Or is this still too general? Research ideas welcome

Submitted November 29, 2020 at 01:04PM by Rare_Strawberry2498 https://ift.tt/3o6Lupz